Industry For Rivalry Among Existing Competitors Marketing Essay

Industry For Rivalry Among Existing Competitors Marketing Essay The barriers to entry are pretty high for new entrants, in fast food industry McDonalds they have achieved high economies of scale and have better access to raw materials and distribution channels. so new entrants may find that a high cost of investment is required in securing plant and machinery. So these factors will be threats of new entries for new entrants. But in fast food industry is gaining and presenting an increase in sales at the mean time because of their affordable prices with credit crunch, it makes it attractive to new business. BARGAINNG POWER OF BUYERS In fast food industry McDonalds is maintain the quite low bargaining power of buyers. In this case perceived to be pretty low risk for McDonalds as consumers have little control over the variations in the product offerings, price, and place of distribution. However, Mother company should always take place and any necessary adaptation made. The company should keep customers satisfied, as switching cost is quite low and the chances of switching to another brand in case of dissatisfaction is relatively low. But for that possibilities are very low because McDonald has created its image among the consumers through brand name, differentiation, quality, quantity, environment, customer care, promotions and uniqueness. BARGAINING POWER OF SUPLIERS In this case Supplier power is quite high in this fast food industry because there is lesser number of suppliers, and customers cannot switch to other brands because every brand has created its own image in the consumers mind, thats why consumer cannot switch to other brands. On the other hand, McDonald has established long term relations with its suppliers and McDonalds has a great deal of influence over their suppliers, due to the fact that it supports them and trains them, the threats from suppliers are quite low. Due to the scale of McDonalds operations, suppliers are keen to maintain their contracts with company. McDonalds internationalization could also mean greater sales potential for suppliers. THREATS FROM SUBSTIUTE PRODUCTS Substitutes product means, which can do the similar function as the original product can do. In this area It could be argued that the threat of substitutes to McDonalds comes from pizza hut, KFC, Din more, burgers king and other domestic fast food firms. However, most of the above firms do not have the same stranded of convenience that McDonalds provide, and People going to McDonalds for eating and entertainment. This makes the list of substitute products quite long specially ENTERTAINMENT ADMOSFIER. INDUSTRY FOR RIVALRY AMONG EXISTING COMPETITORS Every firms looking for competitive advantage. It is the forces that holds their company above others in their business and gives them strength of survive in market. Among the every organizations competition is based on the nature of business. The concentration of firms within the fast food business is low due to the established presence of McDonalds, Burger King, Pizza Hut, Dine More and KFC. However, in certain markets, McDonalds will face competition from established competitor fast food outlets. for example McDonalds and KFC, and they provide equally attractive products and services, If buyers dont get customer satisfaction from McDonalds, theyll go to KFC or somewhere else so they should to be continually satisfied and also they should be very innovative and unique in the products at regular intervals to attract and maintain the customers. RELATIVE POWER OF OTHER STAKEHOLDERS In every business firms or industry has stakeholders.  It is very important that multinational companies highly consider and value their general public or stakeholders. Stakeholder for McDonalds Sri Lanka includes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Franchise Holders   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Employee Suppliers Community groups Share holders Investors-  since McDonalds is a public company, our shareholders are key stakeholders. Shareholders, its a one of the pretty broad category but not quite as broad. Shareholders can be individuals, companies, pension funds, mutual funds, etc. Every investor is managed on their own and with company support as well. McDonalds guarantee the investors or shareholders an income that is better than what they could get it from any other place in fast food industry. Employees-  , McDonalds employees rely on us for income and benefits ,The employees produce and sell the products and services to the external consumers. Basically, employees are selling a big part of their lives and must receive reasonable pay and especially Managers are assured a good salary if they can develop the firm and make it profitable. They regularly work for 50 to 60 hours in a week. Community-  McDonalds needs the community to survive in competitive market. Because the community builds path way, provides electricity, security, communication and technology and all. In turn, firm are obliged to keep the communitys environment clean and green. Suppliers-  if any firms that cannot survive without good suppliers. McDonalds must work with their suppliers with good relationship and pay them a fair price for their products and services. And also already McDonald has established long term relations with its suppliers and McDonalds has a great deal of influence over their suppliers. Customers- consumers are one of the important stakeholders, McDonalds should provide fast, efficient, good food and customer services on a consistent basis. Then only firm can successfully survive.

The Culture of Cola: Social and Economic Aspects of a West African Domesticate :: Botany

The Culture of Cola: Social and Economic Aspects of a West African Domesticate The area of study known as "economic botany" is a wide-ranging one, but is most often concerned with the relationship between humans and the plants they utilize for food and medicine and raw materials for shelter, tools and other material needs. Less often mentioned, although not entirely neglected, are those plants that may be seen primarily as being of less obvious and direct material benefit to the people who use them. The nut of the cola tree provides an example of such a plant product, one of limited nutritional or material use, but being of very great social importance. Among the various cultures using it, the cola nut plays important cultural roles in virtually every aspect of life, from birth to death. The cola tree belongs to the Sterculiaceae family and is indigenous to West Africa, especially the nations of Sierra Leone, Liberia, Ivory Coast and Nigeria, but is found eastward to Gabon and the Congo River Basin. The genus Cola is comprised of about forty species, but the most commonly used are Cola verticillata, C. anomala and C. nitida, with the latter two being of the greatest economic importance (Lovejoy, 1980). Cola is related to the cacao tree, but is taller (up to 30-40 feet), and has smooth bark with longitudinal cracks and dense foliage with large, leathery oblongate leaves alternate on large petioles. It has small cup-shaped flowers borne in clusters on short pedicels in the leaf axils. Both male and hermaphroditic flowers are found, although the latter are functionally female since the anthers are not pollen-shedding. The fruits are borne on young branches and form a star-shaped cluster of pods, usually numbering five, with each follicle bearing 4-10 chestnut-sized seed s. C. nitida is dicotyledonous, while C. acuminata has more than two cotyledons, and may have six or more (McIlroy, 1963). Traditionally, the nut is used as a masticatory in a manner similar to that of betel-nut. Its popularity is due to the large amounts of caffeine and smaller amounts of theobromine, kolatin and glucose it contains, all of which act as stimulants and may be mildly addictive (Lovejoy, 1980). Its stimulant effect also makes it useful as an appetite suppressant, and it was often used as "iron rations" for armies on the march, allowing large distances to be traveled while carrying a minimum of food (Sundstrom, 1966).

My plans for the Future

The contemporary society is a rather cruel environment. Those, who are confident, experienced and wealthy, feel at home in it, but there are people who need help adjusting to the existing conditions, and those are social workers who provide them help and support. In my opinion, children are the most vulnerable group, the one that needs the most attention and efforts from the social workers. That is why I am going to work in a school setting after obtaining my MSW degree. Children, adolescents and adults are three different groups, and each of these has its specific needs.That is, in my opinion, what triggers most of the conflicts in the school setting. The social worker's goal is to provide an environment at school that would suit the needs of all of these age groups. I also feel it is important that the social worker should provide psychological support to both the students and working personnel, for to help to solve the existing problems, and to inform their clients on the preferab le behavioral strategies for to prevent the emergence of similar conflicts in future.It's well known that the biggest part of problems students have roots in their family lives. A social worker in a school setting is providing individual and family counseling, for to assist in solving the problem. I feel I am capable of evaluating all of the aspects of problematic situation, of explaining my clients where the problem is, and of advising them on changing their behaviors. Thus, in my opinion, I would be able to cope in a school setting.It is also that I'm sure that the disabled students should be given an opportunity to get the normal education. Adapting the ordinary schools to the needs of disabled students, and adapting the students to the needs of the schools' environment is a challenging task. I feel that schoolers are a group that needs most assistance in adapting to the surrounding world. In the same time I know I am able of coping with the tasks this position calls for. I hope I will be able to obtain the degree needed for to reach my goal.

The Day JFK Was Assassinated essays

The Day JFK Was Assassinated essays The Day JFK Was Assassinated On November 22, 1963, President John Kennedy was killed while he was touring on the streets of Dallas, Texas along with his wife Mrs. Kennedy, Texas Governor John Connally and Mrs. Connally. He was there to build support for his 1964 re-election campaign by stopping the split between the Democratic Party. The Lincoln convertible, which the president was in, came from the east of Main Street. In the vehicle, the driver and a Secret Service agent sat in the front, governor Connally sat on a jump seat on the passenger side which his wife on his left, and President Kennedy sat behind Connally with Mrs. Kennedy on his left. The day was going fine, the crowd was cheering, and Dallas was a lot friendlier than Kennedy had expected. The Lincoln made a right turn onto Houston Street. About a block later, the driver pulled a 120-degree left turn onto Elm Street, slowing down to the speed of 10mph directly front of the southeast corner of the Texas School Book Depository. Then the limousine kept going downhill through Dealey Plaza, where a big crowd had gathered to see the President. In a pile of book cartons six stories above Elm Street, the assassin that killed Kennedy watched the limousine through an open depository window. Then he took out a Mannlicher-Curcano carbine, using the boxes to steady the muzzle. He let the cross in his telescopic sight meet the tiny President below in the right rear seat about 200 feet away. Took a breath, exhaled, and squeezed the trigger. People who were at Dealey Plaza that day described what happened there very differently. Some said they heard shot from a grassy knoll on the same side of Elm Street as the depository building. Some claimed to see puffs of smoke from the knoll, and also men with guns. Some people heard eight shots, some heard two, or none. The only thing that can tell exactly what happened was a strip of 8-mm color film that was taken by a m...

Things Fall Apart and Ibo Community Essays

Things Fall Apart and Ibo Community Essays Things Fall Apart and Ibo Community Paper Things Fall Apart and Ibo Community Paper Essay Topic: Things Fall apart Describe the marriage and family system of the Ibo, using as many terms discussed in class as possible. In the Ibo community, polygamy is an accepted practice. Okonkwo is a prime example of the typical male in the tribe. He has three wives total and many children. In the Ibo community, the more wives a man has the more masculine he is considered. The people of the community worship their ancestors very often. 2. Why did â€Å"things fall apart? † Things fell apart in the Ibo community because of the outside influences coming into their village and changing their culture. The Ibo had a lack of communication with the Christian missionaries. The religions of the two sides differed vastly and they could not truly agree on God or how to worship. The Ibo could not understand the Holy Trinity and they were being told that the statues of their gods that they believed were made by their one supreme god were fake gods. To prevent the community from falling apart, the missionaries could have accepted that the Ibo would not want to change their religion and left the community alone. 3. Was Mr. Brown (the initial missionary) ethnocentric? Why or why not? Mr. Brown was extremely ethnocentric. When he arrived to Umuofia he immediately told the people of the Ibo community that they were worshipping false gods and they must accept Christianity. He says that the gods of the village are incapable of causing any harm to him for the way he speaks about them. He accepted everyone into the church, even those who were outcasts of the community and did not pay attention to the rules of the villagers. 4. What, in your opinion, is the most important message in this novel? I think the most important message in this novel is that some things and some people just aren’t meant to change. There are some people that are so set in their ways that when others intervene, it causes extreme problems. When the messenger at the meeting near the end of the novel says that the meeting is over, Okonkwo kills him immediately because he is so frustrated with the way his people have handled the missionaries since they arrived.

Market research of phone cases (Iphone) and evidencing demand for this Assignment

Market research of phone cases (Iphone) and evidencing demand for this product - Assignment Example For instance, Iphones have been strong and efficient in the services they offer. This has been profoundly instrumental because customers always prefer products that are strong, durable and most importantly efficient in offering its intended services. For years, Iphones have been outstanding in their market performance as the company’s innovativeness has been its great tool (Diamantopoulos 2004). Different models of iPhones have evolved systematically with the quality being improved successively. In order to shield off stiff competition in the market the apple company has benefitted from the creativity, innovation and enterprising nature of its business model. The improvement of iPhone products has been both significant and a challenge in as far as the business environment is concerned. Some of the successive products end up finding resistance and low market reception. This is part of the business challenges but the Company must ensure that it remains relevant in the market not allowing to be overtaken by fierce competitors by improving the new product (Sinha, 2013). Despite the initial success and high market demand of iPhones in the market, challenges have crippled in as well. In the most recent past iPhone 5C model experienced an unsuccessful entry into the market. The demand of the Smartphone was significantly low, which led loss of profits and affected the product and the company’s profile in the market. This led to the reduction of its daily production with almost 50% (Sinha, 2013). Most of the iPhone 5C manufacturers admitted receiving orders to cut down daily rate of the product production. For instance, Pegatron reported instructions to cut the manufacturing of iPhone 5C by almost 75%. This resulted in the production of 80, 000 units on weekly basis from 320,000 units initially (Sinha, 2013). In general, the production of iPhone 5C reduced hugely and the company suffered huge profit and financial losses. In fact, there were

Research Paper On any of these 5 Topics Listed Below Topics Essay

Research Paper On any of these 5 Topics Listed Below Topics - Essay Example Even though they have changed a little, all of Aristotle’s elements for tragedy are here. Plot is the most important element discussed in Aristotle’s poetics. He insists that the play must be a construct built upon cause and effect, and that both of these must be within the context of the play, and the cause must precede the effect. The tragedy must be important, showing some universal theme. But the most important of these is the putting-together (? structuring) of the events. For tragedy is a mimesis not of men [simply] but of an action, that is, of life. 20 Thats how it is that they certainly do not act in order to present their characters: they assume their characters for the sake of the actions [they are to do]. And so the [course of] events -- the plot -- is the end of tragedy, and the end is what matters most of all. (Aristotle 21) If we look at Death of a Salesman, we find several plots within the play and all are complete and flow chronologically from cause to effect. However, the main story centers around the inability of Willy to change, which cost him everything. Willy is an old fashioned salesman in a new fast moving world, and he has been left behind. His dreams for his children are just as passà © and unrealistic, as there is no way they can every be realized, and Willy cannot let go of them. He lives in a fantasy world he created, and can no longer separate it from reality. Each of the boys has his own tragedy, life ambitions never realized, because they were never allowed to create their own dreams and could never achieve those of their father. Biff could never get past catching his father with another woman and knowing that his father gave that woman his mother’s silk stockings. Finally, there is Linda Loman, possibly the most tragic of all, because she did nothing. Linda Loman deferred to h er husband, even with the boys, so she is totally ineffectual, and because she entrusted her dreams to Willy, she loses by default. All she