Jodi Picoult Bio

Jodi Picoult is a bestselling author of literary fiction, although many have called her books womens fiction. Shes an unusually  prolific author, having written over twenty novels. Jodi Picoults books are quick paced and controversial. Is the woman behind the books as provocative?   Born: May 19, 1966, in Nesconset on Long Island in New York. Family Life: Picoults family moved to New Hampshire when she was 13. Although she left New Hampshire for college and her early jobs, she settled there again as a married woman. She currently lives in Hanover, New Hampshire with her husband, Tim Van Leer, and their three children, Sammy, Kyle and Jake. She was raised in a non-practacing  Jewish household.   Education: Picoult studied writing at Princeton University, where she earned her bachelors degree. She also earned a masters degree in education from Harvard University. Writing: Picoult wrote her first story, The Lobster which Misunderstood, when she was five. While at Princeton, she published two stories in Seventeen magazine. She wrote her first novel, Songs of the Humpback Whale, while she was pregnant with her first child, and published it in 1992. Picoults novels usually deal with ethical issues and are told from a variety of viewpoints, with each chapter written in a different characters voice. Picoult uses this technique to show multiple sides of a situation and underscore areas of moral ambiguity. She has several reoccurring  characters, who have appeared in multiple books. While characters may make cameo appearances the books are not part of a series. All of her novels are stand alone titles.   She is known for her incredibly researched plots, many of which involve some kind of courtroom drama. As she usually writes roughly a book a year, Picoult is always researching one book while completing work on a previous title.   Here is a complete list of all Jodi Picoults books. Movies: Picoult writes stories that are heart-wrenching and full of family drama. It should be no surprise, then, that several of her books have been adapted into films for Lifetime, a TV network for women. Her first feature film, My Sisters Keeper, was released in theaters in 2009. It starred Cameron Diaz and Abigail  Breslin. Here is a complete list of all Jodi Picoults movies. Jodi Picoult Trivia: Picoults family has two Springer spaniels, two donkeys, two geese, three ducks and six chickens.When her oldest son finished reading My Sisters Keeper, he broke into tears and wouldnt speak to his mother for a while because he was so mad about the ending.Picoult has had personal experience with the sort of medical drama she writes about. When her middle son, Jake, was six he was diagnosed with cholesteatoma in his ear -- a benign tumor that can grow into your brain and kill you. He had 10 surgeries in three years and was partially deaf until recently.Picoult likes to read Alice Hoffman.Picoult has also written one book titled  Off the Page  with her daughter. Sammy chose to write under the name Samantha van Leer. It is considered a young adult novel.   Jodi Picoults Official Website: http://www.jodipicoult.com

History of Red Bull, an Energy Drink Essay - 2276 Words

Red Bull Energy Drink I. RED BULL’S HISTORY. Corporate legend has it that in the early 1980s, while traveling to Asia on business, Austrian Dietrich Mateschiz came across some very popular â€Å"energy drinks†. With his (self-describe) â€Å"uncanny instinct for successful product innovations†, he schlepped a small sample of energy beverages back to Europe along with a big idea. Then with a clear vision and a lot of scientific know-how, Dietrich (and what was surely several unnamed food scientists) gave birth to the Red Bull Energy Drink. In 1997, Red Bull sold one million cans, helped no doubt by its introduction to US consumers after a decade on European shelves. In 1998, Red Bull sales mutated to over 300 million cans and†¦show more content†¦It is a short phrase that communicates descriptive information about the brand. This slogan is making strong links between the brand and the corresponding product category, so it’s creating a strong brand awareness to the product. This slogan is used in all Red Bull campaigns, through the world, but in different languages. 4. Jingles: The jingle is here the slogan said in a musical tone. And it is: â€Å"Red Bull gives you wiiiiiiiiiiiiiiiiiiiiinnnnnnnngs†. When asked why did they choose the slogan as jingle : â€Å" we stress on the benefits of our product.† 5. Character: it’s character is called Witty Bull. It is an animated character that represents a red color bull. It is used in most of Red Bull events. 6. Packaging: Red Bull has created a can that is practical to use. The colors are silver and navy blue divided in a very creative way, and in the middle we have the brand name, the logo, and the function (energy drink). This bottle can identify the brand, convey descriptive information, facilitate product transportation and protection, assist at-home storage and aid product consumption. The size and shape are made to satisfy mostly athletic people. All of Red Bull brand elements are highly protected by a lot of laws. To protect it’s brand name, Red Bull has paid a lot of money so that no other company could use similar name or package. The logo, slogan, jingle and character can not be imitated. As for the packaging the colors,Show MoreRelatedDirect Marketing with Red Bull!1369 Words   |  6 PagesIntroduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needsRead MoreRed Bulls Competitors1151 Words   |  5 PagesCompetitors In the Hong Kong energy drink industry, Red Bull has several main direct competitors, Paolyta, Libogen and Shark. These products have similar main ingredients, taurine, glucuronolactone and caffeine with Red Bull. Therefore, these competitors provide the same benefit, which is to enhance energy, performance, concentration and speed of response by similar products. In addition, Shark keeps trying to attack Red Bull, by comparing the taste, benefits and usefulness through their advertisementsRead MoreRed Bull993 Words   |  4 PagesRed bull is the worlds oldest and most successful energy drink brands. In 1966, Red Bull was born in Thailand as a kind of vitamin energy drink, and then Austrian entrepreneur  Dietrich Mateschitz  was inspired by this pre-existing energy drink and took this idea, modified the ingredients to suit the tastes of westerners. Now it has more than 40 years of history so far with excellent quality and good reputation, Red Bull drinks are sold in more than 1 40 countries and regions around the world, rankRead MoreThe Sports Energy Drink Industry1102 Words   |  5 Pagesby Krupa Kansaru on the history of Red Bull and their success in making the sports energy drink market what it is today has shown the key strengths of the company. The obvious strength that the Red Bull company has a unique and early start in the sports energy drink industry. CEO Dietrich Mateschitizin was quoted in the case study, he says that â€Å"if we don’t create the market, it doesn’t exists,† this quote parallels with Red Bull as a whole. Starting in the 1980s Red Bull used abstract marketingRead MoreRed Bull Situational Analysis769 Words   |  4 PagesRed Bull is a privately owned company, producing and distributing the Red Bull energy drink to more than 165 countries worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in 1987. Since then more than 35 billion cans of Red Bull have been consumed. Red Bull employs over 8,900 people throughout the world, its corporate headquarters are located in Fuschi am See, Austria. (N/A, 2012). This report focuses specifically on theRead MoreRed Bull Company Analysis1061 Words   |  5 PagesOrganizational Analysis Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull is the most popular energy drink in the world, with 4.5 billion cans sold each year. Austrian entrepreneur Dietrich Mateschitz founded   Red Bull GmbH in a partnership with Chaleo Yoovidhya. After the product was introduced the consumption doubled year by year in Austria, so the company decided to introduce Red Bull in first foreign  markets. Those markets includedRead MoreMarketing Analysis : Red Bull Essay1525 Words   |  7 PagesIntroduction Red Bull is an energy drink brand that originated in Austria in 1987, and has since sold over 5.6 billion cans. When the product premiered it was the first of its type, and despite many competing companies starting and selling products to oppose Red Bull, the brand has remained a leader in it’s market sector. This essay will explore how Red Bull applies the marketing concept to their brand, and how this results in the company sustaining its success. 1.1 Background to Brand Red Bull is a widelyRead MoreEssay on Fundamentals of Marketing Segmentation979 Words   |  4 Pagescampaigns, which are targeted toward to the young. But also the lifestyle, as peoples lifestyles changed they demanded different soft drinks. For example, consumers might want a drink containing sugar and caffeine in the morning, a diet soft drink for lunch and a caffeine-free drink at night. This market segmentation, created an opportunity for more Coca-Cola brand drinks. Therefore we have got Sprite and Fanta. And another segment is usually the loyal coke drikers who have nothing but coke, no substitutesRead MoreRedbull Branding Strategy1207 Words   |  5 Pagesits products to right consumers. Case section In terms of Red bull, the demographic and psychographic segmentation strategies are applied in their product design and branding approach. A key component of Red Bull’s global success is that it takes social variables into account on a global scale. This segmentation plays an important role in determining if the product is targeted for mass market or focused on a niche market. Red Bull’s targeted market approach wins across the globe. Its signatureRead MoreRed Bull Advertising Strategy for the Adventurous942 Words   |  4 PagesRed Bull Gives You Wings. You don’t have to drink the caffeine-laden beverage to know its slogan. Dietrich Mateschitz, CEO of Red Bull says it most accurately on the Fast Company and Inc. website, â€Å"What Red Bull stands for is that it â€Å"gives you wings,† which means that it provides skills, abilities, power etc†¦ to achieve whatever you want to.† Along with every other company in the world, Red Bull promotes themselves as the best. Red Bull’s unconventional campaigns portray images of adventurous lifestyles

Older Adults in the Media Free Essays

Grand Canyon University December 6, 2009 Older Adults in the Media Grumpy Old Men The story is about two retired older men named John Gustafson and Max Goldman. The two have been friends since they were children. They are constantly playing pranks on each other and giving each other a hard time. We will write a custom essay sample on Older Adults in the Media or any similar topic only for you Order Now The audience finds out that the reason the two fight is because a long time ago John won the heart of the woman Max wanted. Their antics get even crazier when an adventurous single woman moves into the house across the street named Ariel. The two men fawn over her, constantly watching her house from their windows. When Ariel stops by Johns house for a surprise bathroom break at 1:30am Max gets jealous thinking that John is in a sexual relationship with the younger women. Max then pursues Ariel, bringing her flowers and taking her ice fishing. But Ariel says he is just a friend. That is when she begins to pursue John and after a romantic day playing in the snow the two have sex. Well John is tickled pink and is having the most fun he’s had in a long time. When Max finds out he lashes out at John. John figures that he won the first women they fought over and he breaks up with Ariel. Max chases her and the two spend time together but never anything romantic. Then John has a heart attack and Max finds him and calls for help. This is when Ariel comes back into John’s life. The movie skips ahead and we see John and Ariel getting married and the movie ends with the two of them driving away from the wedding. One of the stereotypes I first identified was the title Grumpy Old Men. It implies that old men are grumpy and unhappy with life. The movie goes on to show us that these two men are cranky by them fighting with each other and complaining about things like the price of fishing worms. Another stereotype is that old people are lonely. In the movie we see John playing chess by himself and heating up a TV dinner every night after a whole day spent alone in his fishing shanty. The two men liked to talk about dying and what the best way to go would be. This is a stereotype that goes along with older people liking to talk about their medical aliments. The two men complain about the different medical problems they have had and they try to outdo each other saying that their medical problem was way more painful than the other persons. The men also showed the noisy neighbor stereotype that older people get when they stood outside their houses watching Ariel move in and then talking about it with the rest of the town. Another stereotype is that old people aren’t very good drivers like when John ran into the trash cans all the time or when Max was too distracted to see the UPS driver in front of him. Then after narrowly missing an accident Max says â€Å"watch where you’re going. † One of the funniest characters in the movie was John’s dad. He embodied the classic old man pervert. When John would talk about Ariel he would tell John to â€Å"mount her. † Lastly another stereotype shown was that old men are impotent. Like when John and Max were making fun of their other friend saying he â€Å"couldn’t rise to the occasion. I can’t say that I think that any of the stereotypes are true or untrue. Some of the characteristics describe some older adults I know and some don’t. That is the thing about stereotypes they don’t fit the whole group. I do hold my own stereotypes about older adults but I try to work on not letting them affect my judgm ent of the person. All of the stereotypes I identified in the movie I hold especially about the men being perverted and impotent and that they like to talk about their medical problems. I’ve been to dinner with my Grandma and Grandpa before and all they can do is talk about this doctor’s appointment and that doctor’s appointment. So I’ve seen some of these stereotypes first hand. Yes my understanding of older adults has changed over the semester. I think that working with them and seeing that the stereotypes are not true has helped change my view. All old men are not perverted and the old women are not lonely. I’ve talked with many of the older adults at Banner and Glencroft and I’ve found them to be nice, helpful, and respectful. How to cite Older Adults in the Media, Papers

New Trends in Advertising free essay sample

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards. But the trends in advertising are changing over time.The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved. Advertising: The times are a-changing. Across time, we have been witness to big changes in advertising, from merely communicating a product or service, to highly sophisticated multi-dimensional and multi-channel strategies, and always with the same goal. Across time, we have seen a huge evolution of techniques and trends, products, strategies, media†¦ The authentic â€Å"next big thing† comes with the advent of the Internet. Advertising is a very powerful business. All by itself, advertising powers large industries such as television or print media, huge empires with thousands of employees and billions of dollars in revenues which constantly feed their tummies with money coming from the advertisers: to induce someone to buy or use that product or service.To achieve their goal, advertisers use different types of weapons with very different characteristics, ranging from pure carpet-bombing that guarantees the coverage of a large area, to highly precise snipers that allow them to hit a specific target right between the eyes and in the perfect moment to do so. Across time, we have seen a huge evolution of those weapons, new techniques and trends, new products, new strategies, new media†¦ How ever, as in many other industries, he really big change, the authentic â€Å"next big thing† comes with the advent of the Internet. And believe it or not, even though the Internet has been among us for quite a significant number of years, the chang e is yet to come. Lets review some of the changes that will, in the coming years, turn the world of advertising completely upside down†¦Ã‚   The first and fundamental change is related to the so called â€Å"interruption marketing†, and it could be well expressed as â€Å"dont get between my content and me†.Think about it: for a number of years, the media industry has been able to run their business with a very clear and straightforward model if you want to put your hands in my content, you will have to accept my conditions. And those conditions are: either you pay for it, or you will accept interruptions. Those interruptions will come any time, in any form or shape, and we will charge advertisers depending on the number of eyeballs that we are able to – theoretically – put in front of your ad. We – the media – can manage the time, the sequence, the primetime†¦ anything.We have the control, and all you can do is to sit down and become â€Å"audience†, i. e. shut up and listen. Depending on which side you are at, the idea sounds reasonable; media companies learn how to influence us, how to shape our tastes and habits, and we accept the model because we basically dont have any other model to compete with. You Tube. Your new ad network The 30-second TV spot hasnt gone away entirely. Its just that the smart money is spending less of theirs on media, and placing ads on You Tube. They then attempt to drive consumers there via other inexpensive means.YouTube is a vehicle to attract viewers who might not be watching as much TV, or skipping the shows in the brands media buy. Its also an ideal vehicle to expand an advertisers reach. The spot developed for an audience in Peoria is now reaching you wherever you are, thanks to You Tubes international exposure. What are the current trend in advertising? How are you reaching your customers in a day and age where television and newspapers are no longer as effective? What causes a product or service to sell in todays world? Do you believe images and music cause a product or service to sell?When a product or service is advertised what causes it to stay in your mind and create a feeling of need for a product or service? With the facts of images and music being played what makes those factors have an effect on the way we think? If you do not like a current song and you see it advertising a product will you no longer buy the product? Children will see there favorite actor or actress in a commercial they want the product. For example an actor or actresses in a nail polish advertisement. Does that have the effect on the nail polish itself? No, yet children will want it.Does having a big start make a product more effective when marking it? Does a new popular song really make a product better? Or is it the fact of it catching or grabbing your attention? When you hear a song on the radio that was in an advertisement does your brain automatically think of a product? If so, how would you go about finding which one would really help? With music and images constantly changing how do you keep up with advertising int todays market? What key factors are necessary to market? New Trends In Advertising It’s no secret to anyone that the internet has caused a dramatic shift in almost every sector of our society.From basic communication to investing to information storage to news gathering, the internet has permanently changed our lives. We are no longer limited to one-on-one communication. No investment is of f limits to our instant attention. No longer are we in danger of losing paper records to calamity. Even 24 hour news stations are becoming obsolete. Far from being over, this revolution has continued as newer and more powerful applications make their inroads onto the cloud. As the internet increasingly becomes the hub of our activities, more and more devices are becoming â€Å"web friendly,† opening even greater possibilities.With this shift of activity, a new advertising paradigm is emerging. As traditional media comes under greater pressure from a loss of audience, opportunities are shifting to a non-traditional, decentralized structure, giving small businesses and individuals greater leverage. Advertisers now have thousands of choices of where to advertise. The days of pricey 30 second ads before millions of television viewers is fading. Newspapers which once commanded premiums for full page ads are losing their subscribers. The new giants of advertising are internet social media sites, auction sites, and internet blog sites.For example blogs such as Techcrunch and Mashable combine to pull in over $1 million per month in ad revenue! In this decentralized world, skill and content reign as king. Any person with vision, skill, and tenacity can build a high traffic site supported exclusively by advertising revenue. In this brave new world, advertisers are scrambling to adjust their strategies to the new paradigm. Those who understand this shift and adjust quickly have a decided advantage over the competition. Amid the new ad trends, advertisers have gained greater flexibility. They are no longer limited to fixed expense models of advertising such as direct marketing, billboard, newspaper, radio or television ads. Advertisers, with more options than ever, are experimenting with targeted advertising such as pay-per-click, pay-per-response or cost-per-view. With increasingly powerful software analytics, these advertisers can target their ads to sites and viewers who are looking for their products. A dog food manufacturer can now target ads to only pet or dog owners through sites devoted entirely to those subjects.A realtor can post ads on sites targeted toward property investors. As more advanced software and hardware technology is developed, this trend will only intensify. As smart phone usage increases, more ads will be targeted directly to mobile phones. With GPS technology, coupons will be sent directly to customers as they pass by or walk into a place of business. Word of mouth will be leveraged in new ways with incentives being given to spread the word. Software that searches our computers or phones for interests will push ads tailored to us in front of our eyes.Technology will even revolutionize more traditional forms of advertising. Billboards with internet access will update ads containing video clips and moving images on the fly. With more sophisticated statistical tracking, ads could be switched to target the general interests of drivers at various times of the day or week. Newspapers, under increasing pressure to change venues will adopt ads embedded into e-book articles. Internet TV, viewed right from our own televisions may pull in ads directed to our individual tastes. Powerful technologies are changing our economic landscape.